This year we are rapidly shifting to plastic free packaging for all our greeting cards. Two of my main customers in Cornwall, the Eden Project, and the Tate St Ives, have plastic free shops. All the Light on the Sea cards are now supplied in biodegradable, compostable packaging made from corn starch, with envelopes made from recycled paper. The cellophane (oil based) sleeves which we used for greeting card packaging are being discontinued, and soon all our greeting cards will be in plastic free sleeves.
In 1950 the world produced only 2 million tonnes of plastic per year. By 2015, annual production had increased nearly 200-fold, reaching 381 million tonnes, roughly equivalent to the mass of two-thirds of the world population. From 1950 to 2015 a total 7.8 billion tonnes of plastic had been produced, more than one tonne of plastic for every person alive today. Clearly this is completely unsustainable and at last we are starting to wake up to the problem.
Packaging is the dominant sectoral use of plastics globally accounting for 42 percent (146 million tonnes) in 2016. This was followed by construction with 19 percent (65 million tonnes). Since packaging tends to have a much lower product lifetime than other products (such as construction or textiles), it is also dominant in terms of annual waste generation. It is responsible for almost half of global plastic waste. The production of so-called ‘bioplastics’ or biodegradable plastics is currently very low: estimated at around 4 million tonnes per year (which would be just over one percent of global plastics production).
On 20 September, thousands of people of all ages gathered in the centre of Newcastle upon Tyne. They demanded urgent action to combat the climate emergency. It was truly inspirational to see so many young people marching through the heart of the city. Having photographed environmental subjects around the world during the last 30 years, it was wonderful to feel the passion and focus of young people.
At long last the citizens of the world are really waking up to the situation and demanding action from our leaders. Many young people stood up with the microphone and voiced their concerns at the state of the planet. They are angered by the ineffectiveness of governments in addressing the environmental problems facing the world. They spoke with conviction, with passion, and with great clarity.
Yesterday I attended another very helpful half-day course in Hexham, run by Business Northumberland (https://www.businessnorthumberland.co.uk/). This time the subject was selling with social media such as instagram and facebook, and the tutor was Katherine Briggs. There were 16 businesses attending, some of whom were even newer to the social media world than I am, so for the first time, I felt as if I have moved slightly up the ladder of digital marketing knowledge! So in the months ahead there will be some more changes and development to this website, with new products becoming available – mainly new greeting card and designs, and prints.
Another great session this week in a Business Northumberland workshop on wordpress with John Allan. These fully funded workshops are invaluable in helping small businesses develop their range of skills in many areas asuch as digital marketing. As a relative newcomer to this topic, I now realise how much there is to learn but I hope the benefits will be added to this website in the months ahead. Meanwhile, it’s worth taking a look at https://www.businessnorthumberland.co.uk/ if you want to receive expert advice and tuition for your business development. And they also provide great lunches!
The lovely autumn colours of 2018 are beginning to fade, as the leaves continue to fall. This is one of my favourite times of the year. The last week of October and the first week of November see the climax of the autumn in Northumberland before the days become ever shorter and the landscape changes into the more subdued colours of winter. This view looks across the North Tyne valley near Bellingham, towards Callerhues Crags, with the Hesleyside woods in the foreground, and is in the 2019 Seasons of Northumberland calendar. I’ve heard rumours of a cold winter ahead and am looking forward to some fine frosty days after this very mild autumn. This weekend I’ll be at the Christmas Fair at The Sill on Hadrian’s Wall, the National Landscape Discovery Centre – hope to see you there!
Last winter, just after Christmas, the weather was very clear and cold and so I set off very early for an ascent of The Cheviot on the England-Scotland border. The conditions were truly arctic, with a very cold wind, deep snow drifts, sastrugi (wind sculpted ridges and troughs in the snow, and rime ice all over the fence posts. There was a really magnificent viw of Hedgehope Hill from the summit plateau of Cheviot, which was wreathed in thin, freezing mist. We did not stay long on the summit descended back to the Harthope valley near Langleeford, before the long midwinter night arrived. Thius image is now available as a pack of Christmas cards in the Northumberland Winter series, and is also in the Seasons of Northumberland calendar 2019.